End that hassle with my ingenious surf fishing rod holder system. I've put my two decades of surf fishing experience to work in developing this product. To use, simply find a spot close to the tide line. Hold the outer edges of the arm assembly and twist the rod holder while pushing down. Set to desired height. Now you have the perfect platform to hold 2 fishing rods, bait and a beverage. This FREES YOUR HANDS while keeping your prized fishing reel out of the sand and saltwater. The tough polycarbonate cutting board also acts as a work station while fishing in the surf. Best of all, your favorite beverage and hugger fits into our built-in cup holder. Constructed of highest quality PVC and coated with a chip and UV resistant polymer, this surf fishing rod holder is designed to last for years.